Build the Alberta market
with us.
Nordic Ridge is the only Alberta company selling saunas and cold plunges under a true turnkey model. Supply, build, electrical, and permits in a single invoice. We're opening the dealer network now.
A wellness brand in a trades category.
Nordic Ridge is an Alberta turnkey installation company built around the premium acreage and short-term rental markets in both metros (Calgary and Edmonton) and along the full Rocky Mountain corridor from Canmore to Jasper.
Most sauna sellers in our market are trades-first. They ship product and leave the customer to coordinate the rest. We run the opposite playbook: brand-led marketing, careful positioning, and full responsibility for the install.
For a supplier, that means higher average order value, less after-sale support sent back upstream, and a partner who actively sells the story behind the product.
Alberta is the most underserved premium sauna market in Canada.
Two major metros (Calgary and Edmonton) with high-income suburban acreage on the perimeter of each. World-class short-term rental economies in both mountain corridors, Canmore and Banff in the south, Jasper and Hinton in the north. Almost no turnkey competition across either region.
Combined metro population
Calgary plus Edmonton, with high-income acreage clusters around both. Springbank, Bearspaw, and Aspen Woods in the south. Windermere, Riverbend, and St. Albert in the north.
Nightly rate premium on STR
Properties with saunas in the Canmore, Banff, and Jasper corridors command a 20 to 35 percent premium per night. A typical install pays back inside 18 to 24 months.
Positioning, not commodity
Cedar barrel saunas and cold plunges sold as a turnkey installation, not a box on a pallet. Higher order values, fewer price-shoppers, brand-led marketing.
Geography: Calgary, Edmonton, Canmore, Banff, Hinton, Jasper, plus the acreage communities around both metros.
Competition: Limited. A handful of barrel-only builders and one Edmonton premium competitor. No true turnkey player across the province.
Channels: Direct, referral, Airbnb host community, Google search, Instagram. Real estate and luxury concierge in phase two.
Stage note: Nordic Ridge is pre-revenue and pre-supplier. We're opening the dealer network now. Pricing will be set against confirmed wholesale terms, not made up in advance.
Deposit-first. Order on sale. No held inventory.
Our model is built for clean operations on both sides of the relationship. You ship against confirmed customer deposits, not speculative orders.
50% deposit at contract
Customer signs. Product ordered the same week.
Direct drop-ship to site
Freight goes to the install address, not a warehouse.
Licensed install crew
Our crew builds, wires, and finishes.
Final 50% on completion
Customer signs off. Single invoice. Walk-away.
We'd like to talk about how your product fits the network.
Send us the basics about your dealer program. We'll be in touch within two business days with our purchase volume projections and how we'd position your product line in our packages.